The North Face
Concession Campaign Strategy And Internal Communications Materials To Assist The North Face Launch Their AW17 Range. Supporting The North Face UK Marketing Team
The Brief
In order to launch the AW17 range cohesively across concession stores, The North Face needed a campaign strategy that delivered both on-brand and yet individual results to suit each store.
The Service
We worked closely with the UK Marketing Team to develop strategy and range of materials for both internal education and influencer campaigns to roll out across the UK and Ireland., producing strategy, guidelines, posters, AOH campaigns and in-store POS.
The Result
From strategy to delivery, we worked closely with the marketing team to deliver a campaign strategy that spanned national stores such as Snow+Rock, and local events such as Kendal Mountain Festival to promote brand awareness and increase reach for the new range. The culminated in the biggest launch to date at their newest mountain festival in Chamonix, FR.
